Digital, Internet Marketing and Search Engine Optimization (SEO)
Digital marketing refers to promoting a business on online platforms.
This is conducted through an informative website that conveys the business and its products and services.
Digital marketing agencies help businesses in online marketing by
performing search engine optimization (SEO), adding directories, promoting backlinking,
producing useful content, and social media marketing.
Steps to Building Online Marketing
1. Build a Google-Friendly Website
Private Virtual Server (VPS) Hosting
Your website should never share resources with hundreds of other websites. In short, that is what shared hosting does. Your business website should always be fast and resources should be specialized for you.
The website design must have clean, clear coding that is optimized for search engines.
Search engine crawlers try to figure out what your website is all about. With our decades of experience, we know how to appropriately optimize your website so search engine crawlers understand your business.
Pass Google’s Page Test
A score of 90-or-above is recommended. In other words, Google wants their users to have a fast, error-free experience when they visit a site ranked by them. Therefore, make sure your website scores 90-or-above. The website’s code must be optimal for performance.
Search Engine Friendly
Appropriate search engine indexing needs to be initiated so search engines can lean more about your website. By making your website search engine friendly, you allow the search engine robots (robot.txt) to gain access and index your site. We register your website to multiple search engines manually and optimize the robot.txt file appropriately.
More mobile devices search for businesses over desktops and laptops. Google Search Console actually analyzes website for “Mobile Usability.” Therefore, if a site has mobile issues, Google will flag it as a problem.
Have SSL Certificate on the Website.
SSL websites keep sensitive data secure. As a result, the visitors are protected. As of 2018, Google has made SSL mandatory, and implementing it helps with ranking.
Dedicated IP Address
Your website must have a dedicated IP address that is assigned only to you. For example, shared hosting plans, even if they claim to be business plans, share the IP address with hundreds of other websites. If any one of them abuse their online presence, it negatively affects your website. We make sure you have your own IP that has never been blacklisted.
2. Put It on a Fast Server
We put your website on its own, dedicated virtual private server. This means your website has it’s own resources and never shares it. It never fluctuates in performance and is steady during peak hours.
Search engines are dynamic. From our tests, we have seen slow performing websites decrease in ranking during peak hours and increase during off hours. This is due to shared hosting. All of our clients are on their own, optimized private hosting.
Fast websites are one of the ranking factors for search engines. Serious businesses are never on a shared hosting plan. We take our work seriously and help our clients grow.
3. Connect to Google Platforms
Google My Business (GMB)
After the website is fully developed, we will connect it to all of the necessary Google marketing platforms. First, we will create and connect your business to Google My Business (GMB). As a result, we will be able to get the business on Google maps. Additionally, we will manage the online review, photos, Q&A, movies and create posts to build awareness.
Google Search Console
Next, we will connect the website to Google Search Console. After optimization, all the web pages will be submitted to the search console for indexing. The search console will always monitor the site for any errors and provide performance metrics.
Finally, Google Analytics will be connected to give us more information on visitor behavior. With this data, we will be able to adjust our page optimization based on visitor behavior.
4. Submit to Online Directories
In addition to a website, an online presence also includes being listed on the relevant online directories. Examples include Bing Places for Business, Yahoo Business, Apple Maps, Google Maps, Yellow pages, Yelp, local business journals, and industry-specific listings.
We will manually start the work and get your company listed on all the reputable business directories. By doing so, your reputation with Google will increase and potential customers will be able to find you.
5. Post Quality Content Regularly
It’s very important to publish helpful content regularly on a website. Think of it as a physical store. We like to see updates in the window, new specials, and helpful tips about the product or service. Similarly, an online business needs to keep regular updates on its product or services.
Our expert content creators will write content to keep your website fresh and ranking well with Google.
6. Build Relevant Backlinks
Other websites need to refer their visitors to your business’ website. We start reaching out to companies in your industry and ask them to mention your company on their site.
The more high-quality backlinks your business has, the stronger the reputation it develops.
Businesses should be careful of paid backlinks that automate this service. Most of the time, these backlinks lead to spam websites. As a result, search engines can potentially blacklist your website, which is would be detrimental to your business.
Our team manually reaches out to companies and websites to promote your business. We contact agencies within the area and target industry-specific links. We never automate our backlink work and work hard to get you real links.